{"product_id":"one-minute-message-personal-brand","title":"One Minute Message - personal brand","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eYour personal brand is more than a logo, a bio or a job title. It is what people understand, remember and experience when they encounter you.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe \u003cstrong\u003eOne Minute Message Personal Brand Guide\u003c\/strong\u003e is a practical, 31-page workbook that helps you clarify and articulate your personal brand using the One Minute Message framework.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThrough nine guided steps, you'll work through three essential questions: \u003cstrong\u003eWhat is your brand about? Why does it matter? What must happen?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eYou'll develop your visual and verbal identity, brand archetype, value offering, niche, supporting story, client process and desired brand reaction - then bring everything together into an Express One Minute Message, Extended One Minute Message and short professional bio.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eA fictional worked example takes you through the complete process, while practical exercises and a final checklist help you build your own brand step by step.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e professionals, consultants, coaches, entrepreneurs and experts who know what they do, but want a clearer, more consistent way to communicate it.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e 31-page downloadable PDF\u003cbr\u003e\u003cstrong\u003eTime:\u003c\/strong\u003e Approximately 8 hours, ideally completed over a week\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cem\u003eNo branding experience required. Editable Word and Excel templates are not included.\u003c\/em\u003e\u003c\/p\u003e","brand":"Cindé Grey","offers":[{"title":"Default Title","offer_id":50537891332308,"sku":null,"price":499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0850\/6825\/1348\/files\/OneMinuteMessagepersonalbrand_1_0526aad1-8f4f-4ba0-82af-ed68a080855e.png?v=1790349974","url":"https:\/\/cindegrey.com\/products\/one-minute-message-personal-brand","provider":"Cindé Grey","version":"1.0","type":"link"}