One Minute Message - personal brand

Your personal brand is more than a logo, a bio or a job title. It is what people understand, remember and experience when they encounter you.

The One Minute Message Personal Brand Guide is a practical, 31-page workbook that helps you clarify and articulate your personal brand using the One Minute Message framework.

Through nine guided steps, you'll work through three essential questions: What is your brand about? Why does it matter? What must happen?

You'll develop your visual and verbal identity, brand archetype, value offering, niche, supporting story, client process and desired brand reaction - then bring everything together into an Express One Minute Message, Extended One Minute Message and short professional bio.

A fictional worked example takes you through the complete process, while practical exercises and a final checklist help you build your own brand step by step.

Best for: professionals, consultants, coaches, entrepreneurs and experts who know what they do, but want a clearer, more consistent way to communicate it.

Format: 31-page downloadable PDF
Time: Approximately 8 hours, ideally completed over a week

No branding experience required. Editable Word and Excel templates are not included.